Search Engine Optimization (SEO)

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Search Engine Optimization (SEO)

Our SEO Services consists of:

  • White Hat SEO Methods

    We only use White Hat SEO tactics, and we get the updated with daily SEO news and updates from around the globe such as Search Engine Land and WebProNews.

  • Free SEO Audit

    SEO Audit is the checker for good or bad condition. It analyzes the on page and off page elements by going through your website content and features.

  • Content Writing Included

    SEO Content Writing is very important for both Google to rank you well, and keep your visitors glued to the services you are offering.

  • Rank Page #1 on Google

    Day-to-day we improve your website till it ranks page #1 on Google. We use only proven techniques which are up-to-date.

SEO 101 Fact No.1: Search Engines Reward Quality Content

If you own a business with an online website, you are familiar with content creation, and you probably know that having high quality content is one of the most important factors that can contribute to your getting a higher ranking from Google and other top search engines.

The best way to guarantee high quality content so that your users also receive high quality, value-adding and engaging content is to enlist the services of professional content writer services. It takes a significant investment to put up a website, it is important therefore to make sure that your site is performing well in attracting traffic and converting that traffic to sales for your business.

Content Writing With Business Goals In Mind

Many factors go into making a website top-notch for a high ranking on Google and other search engines. It is not just about the web design and making all layout elements flow appropriately, though that is also important.

However, composing of the content that you share on your website should be with the company’s end goal in mind. Search engines like Google are more interested in the quality of the content than the number of keywords that it has or any other factor. Content provided must be well-written, well-laid out, well-illustrated and relevant to the needs of users within your target market.

Once you have these aspects taken care of, search engine optimization becomes just an extra, but if you carry out SEO on badly written content, it might look like you are trying to manipulate Google, and you can get penalties for that.

Rules Of Search Engines And User-Friendly Content Writing

Writing web content is very different from writing for your traditional print media. There are specific rules set by search engines, which you have to adhere to in order to gain visibility from search engine algorithms.

It’s not just enough to find a good writer, you must ensure that the people you select to do the job have a good understanding of these rules and will generate high quality content that will be both engaging for readers and acceptable for search engines. When you place the two elements together, you have yourself a recipe for success.

Content writing is a skill only honed through years of experience and a complete understanding of search engines’ requirements. This is because there are various factors that contribute to what others consider good content. You must write in a way that is interesting enough to keep readers engaged and wanting further interaction with other aspects of the website.

By doing this, you will reduce the bounce-rate, which is a negative factor Google measures, and represents the number of people who exit a website after visiting just one page. Professional content writers apply different techniques, such as internal linking to improve user session durations. Internal links direct users to other useful resources within the site related to the subject they are interested in.

This should lead up to the user developing an interest in the product that your website is offering, and following through to making the final purchase. By getting professional content writers, you will gain the advantage of a 2-in-1 solution, since they are also professional SEOs and so you do not need to get another firm to take care of the SEO angle for your content.

What Does Content Writing Involve?

With SEO content writing, the writer will research on which search terms/keywords attract the highest traffic, and then research on content to write for your website or corporate blog related to these search terms. They know the right keywords density that search algorithms understand because if the density is too high the algorithms will flag this rather than reward it.

Most important, the main aim of the professional content writer is not to write content for search engines, but rather to provide interesting, engaging and relevant content that will add value to readers.

When readers are captivated by your content, they will share it with others on social media, link to it from their own blogs and other sites as well as keep coming back to read more of what you have to offer. This in turn gets the notice of Google, which will reward you by giving you better ranks on the specific keywords that you rank for.

You may know what topics you want to cover, but are unsure of how best to place them so that they can attract the most attention and have the greatest impact. Professional content writers will take that content, write it out in the best way and then tell you exactly how to post it in order for you to enjoy maximum traffic.

You can also use professional content writers for more than just articles – case studies, interviews, industry trends and news, infomercials, how-to descriptions are just a few among the many options you have for content to be shared on your site.

High quality content has been proven time and again as the most effective way to attract and retain traffic, as well as rank better with search engines in a sustainable way. If you want to perform better, the first thing you need for your website is relevant and high quality content.

SEO 101 Fact No.2: Link Building is the MOST IMPORTANT in SEO

Links are a very important part of any SEO strategy, and that’s not likely to change for a while. There are many techniques for link-building, but not all of them offer the same value in quality and effectiveness – creation of brand awareness leading up to increase in revenue. The links that truly count are those that have a noticeable positive impact on a business’s bottom-line.

If you want to succeed in your linking strategy, you must implement both on-page and off-page link building strategies that have high value resulting in maximum impact. At the end of the day, your success won’t be measured by the number of links you’ve acquired, but rather the results you’ve achieved from your link-building. The focus must be on the business goals rather than the links themselves.

For great results, your off-page linking strategy must be focused on links that are aimed at increasing traffic, and by extension, conversions and sales as well as improving brand awareness. These offer strong signals which search engines recognize and may evaluate to give better SERP rankings.

Here are the two link types which we use for off-page linking strategy:

Editorial And Contextual Links

There are many benefits to placing links within content bodies in other sites (contextual links). Such links offer very powerful signals which are indicators of popularity, authority and topical relevance – the three factors used to determine link quality. By getting your site/content featured in publications and other content from blogs and other sites, there’s:

  • Generation of targeted traffic since the link can be easily perceived by readers
  • Greater link value as well as improvement of domain authority which could have a positive impact on the entire site’s ranking position
  • A positive brand impression, especially when the links are featured in content by trusted publishers and authority sites
Getting Contextual Links

In-content linking is largely, but not wholly, dependent on your content marketing strategies – generating relevant content and proper use of press outreach, social media and other link marketing techniques.

Focus on creating evergreen content directed specifically at target consumers and researchers. Such content naturally attracts better SERP rankings, which means that the content will continuously attract both traffic and more links. Use the usual strategies to attract more readers to this content as this raises the potential for increasing link volume.

Ensure that your branding is top-notch – your products and services are exceptional and have been so exemplified for higher conversion after traffic has been attracted to your site. Build relationships with readers through various interactive segments, comments, for instance, as this will make content sharing much easier and improve the volumes of quality links.

Backlinks From Ranking Web Pages

Gaining links from pages/sites that have already been ranked for your target keywords and long-tail keywords is essential, most important because such pages/sites already have Google’s stamp of approval as a trusted source of information. But here are a few other benefits:

  • They enjoy constant organic search traffic, which means any pages they link to may enjoy the same.
  • They have topical relevance which increases the link quality/value. They are ranking for related queries, which in turn improve the link quality on relevance.
  • Relevance also implies that the traffic attracted will be targeted, which improves the lead generation and conversions for the site being linked to.
  • Improves branding since you will continuously build brand impression on new visitors being continuously driven in from the site with your links.
Getting These “Already-Ranked” Links

Become a part of popular and authoritative discussions up your alley – blog posts, discussions in Q&A sites, forum threads etc. These have high visibility on SERPs, especially for long-tail keywords. Ensure your contribution adds value and stands out to entice more visitors to your site/content.

Get your content hosted in high authority document sharing and UGC sites which enjoy strong search shares to get better rankings on targeted terms within your niche.

You can also write guest posts to authority sites within your niche and remember to include some of your target keywords naturally in order to enjoy long-term value addition from such posts. In a nutshell, you need to add value to existing pages with high ranking potential or create pages within authoritative domains which will in time gain their own ranking position and attract leads to your site.

In concluding for Link Building, there are many methods that you can employ to improve your ranking on SERP using off-page linking. What has been discussed here is only a start. The aim of any off-page linking strategy is to identify high authority sites, pages and domains within your industry and then use them to your advantage.

For instance .edu and .gov sites are considered high authority by Google, so you can contribute useful and relevant content or value-adding comments within such sites which give you a genuine opportunity to link back to your own site and content.

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