A lot of time, effort and money can go to waste in the process of implementing a social media campaign strategy, which does not have any direct benefit to your business. Such a campaign will not add any value, and simply becomes another money drainer for your business.
If you are wondering how to implement a social media strategy on top of all the other things that you have to do as a business owner, do not worry, you are not alone. Too many business owners have wasted a lot of resources implementing unsuitable social media strategies, imaging that ‘it’s all just the same’. Nothing could be further from the truth.
With social media marketing services, you can allow professionals to handle the technical aspects while you continue concentrating your energies towards running the core business functions.
Not every social media platform will be suitable for your business’s marketing strategy. Depending on your industry and business goals, you may get better service by asserting your social presence on the smaller niche social networks like Snapchat, Instagram and Pinterest, alongside the big three we all know and love – Facebook, Twitter and Google+.
Before deciding what is right for you, your professional SMM firm will evaluate your current online presence as well as your organizational goals before developing a plan that will enable you to achieve those goals within the shortest time possible. Below, we provide a list of the most common media platforms and on how they can help you to advance your online business goals
This is currently the largest social media network, boasting over 1 billion active subscribers worldwide. From a small private network, Facebook has grown into a powerful open platform today, with a following second only to China’s population. Facebook also offers advertising programs for your business much in the same way that Google does, so that you can run PPC ad campaigns targeted at users depending on their interests.
LinkedIn is a professional network that you cannot afford not to have a profile on if you are in B2B trading. It is the best for building strong professional networks and connecting you with like-minded individuals if you offer B2B (business-to-business) products and services. You can also find employees here, apart from establishing business contacts.
With over 270 million active subscribers, Twitter is a must-have platform for businesses of all natures, as it is great for highlighting important news features, providing information and engaging with users on a friendly way. You can also use Twitter to promote your offers when you run them.
A fast-growing social platform, Pinterest attracts many young and middle aged people (female especially) who have a lot of disposable income. By sharing pictures about your products as well as interesting boards with helpful ideas, you can attract these subscribers to your main website and possibly convert them to customers.
Google+ has not quite taken off in the way that Facebook and Twitter did, but it is a social network with a decent following and a host of interesting features, which your business can take advantage of. While it may not greatly help your social media campaign, it certainly cannot hurt to implement an active profile on this site.
There are many other upcoming social platforms like Snapchat, Instagram and Foursquare, but how each will be used greatly depends on your intentions for you social media campaign.
Gone are the days when having a website was enough – the online market is now very competitive, and if you want to have a chance you must take advantage of all the tools in your online marketing toolkit, not the least of which is the social media.
Apart from running ad campaigns, you can use the informal and easy setting that social media networks provide to relate with your consumers and potential consumers. You can provide useful facts, relay important information about the business, receive and respond to customer feedback and just generally gain brand recognition.
All businesses should have Facebook and Twitter accounts, professionally run and managed at the very least. Whether or not you have profiles on the others will depend on your specific goals. Facebook’s massive following can greatly improve your brand awareness and give you the opportunity to interact with your target consumers on a closer level.
Pretty soon, consumers will attach a human face to you and your business – that your business is not just a name and buildings – but flesh and blood people interested in what they have to say. This will warm your audience up to you and they will eagerly embrace your promotions, content you share from your sites and other information you provide.
Not only that, but you can also enjoy high quality backlinks from social media shares and likes, all of which contribute to improving traffic to your main business site and your ranking on search engines like Google.
However, it all starts with having the right people to understand and manage your campaign. We at Ideal Advertising are help to help you achieve your Social Media Marketing and Online Public Relations (PR) goals. Give us a call today.